Lecture: From buyer to relationship manager

The buyer faces new challenges in changing times: new technologies are being sold by “new” salespeople. Generation XYZ meets old school. Chains of relationships will gain in importance, the stronger must be happy to be served by the supposedly smaller.

The form of negotiating will have to adapt to the requirements, fear of contact will be reduced and emotional creativity will determine the new negotiating. And all this with appreciation but in a compliant manner.

In his new lecture, Frieder Gamm shows how the buyer of the future can manage all this.

„Frieder Gamm: lebendig, begeisternd – da möchte man keine Sekunde verpassen.“

Peter Eggers
Leiter Zentraleinkauf, Axel Springer AG