This vibrant presentation gives the audience an understanding about the essentials of the power of psychology in the conduct of negotiations.

Mastering the power of psychology and correctly assessing the negotiation counterpart are decisive for success. Expert Frieder Gamm transmits fascinating know-how on conducting negotiations in a poised and convincing manner and about the underlying psychological models. Using film clips, he explains the most important elements of success: knowledge of human nature, strategy selection and awareness of psychological processes. Frieder Gamm shows the audience how to achieve negotiation goals with the help of personality analysis insights. Along with Frieder Gamm, listeners will analyze concrete situations and professionally interpret conscious and likewise often appearing unconscious signs.

Winning a negotiation does not happen by chance – this presentation shows you how to do it.